Facebook has redefined the way brands establish presence and market themselves online. As brands create their fan page on Facebook, they often forget important factors that draw fans on Facebook to like them. Furthermore, the lack of fundamental knowledge leads to failure to get more fans. To address the problems concerning getting fans on Facebook, here are some important tasks to accomplish that can lead for brands to get more fans:
1. Provide valuable content
One way to get more fans interested is to establish true branding. This can be done by personalizing every content of the fan page. From the profile picture to brand information, it is important to provide the necessary information about the brand.
get more fans
2. Link fan page to business website
Interlinking the brand’s website and fan page is one way of drawing traffic to both pages. Providing the URL of one’s website not only drives fans to visit the brand’s website but it also reinforces its legitimacy as a brand. Furthermore, adding the like button within the brand’s website pages integrates the fan page to the website which allows it to gain likes.
3. Synchronize with Twitter
Integrating the two largest social networking sites is one way of unifying the brand’s presence to the social media community. Not only does it lessens the brand’s effort but also draws more potential prospects from Twitter followers and fans on Facebook.
4. Upload multimedia contents
In order to make the social media marketing more exciting to fans, brands should provide photos and videos to their fan page. Furthermore, it gives more reasons for people to visit the fan page once in a while to see new uploads of events and latest product/service development.
5. Hold interactive contests
Another way that draws fans on Facebook pages are contests. With this type of attention-getting tactic fans will more likely participate and engage because they know they can get something out of it in the end. Brands can award special discounts, freebies as well exclusive or limited products to the winners.
6. Call for interactive engagement
In a social network, socialization is the key to create a buzz about your brand. When fans engage in a particular content on your fan page, the activity is visible to his/her friends. This will help you entice more people to become fans and create more noise about your brand and what it offers.
7. Spread the word to existing contacts
Another effective way to draw fans to the brand’s fan page is to start off convincing existing contacts to become Facebook fans. Brands can invite personal friends, followers and email contacts about the brand’s fan page. As the word spread to their network of contacts, it can help in creating a buzz thus get more fans before you know it.
The right strategies in drawing more fans on Facebook will most likely help get more fans to a Facebook page and provide the leads for sales.
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